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|Viridor and MediaCityUK have been recognised in the Green Apple Environment Awards, the annual international campaign to recognise, reward and promote environmental best practice around the world.
This year’s awards, presented at a ceremony held at Westminster, recognised Viridor and MediaCityUK in the Environmental Best Practice category for the split-body vehicle used as part of the contract at Salford Quays, on the banks of Manchester’s historic Ship Canal.
The seven-days-a-week Viridor-MediaCityUK contract sees Viridor collect an annual average of 210 tonnes of card/paper, 170 tonnes co-mingled mixed recycling and 800 tonnes of general waste.
Viridor’s Head of Marketing, Sarah Luke, said Viridor delivered a three-in-one solution with its Ultimate Recycler, achieving three kinds of waste collection in one vehicle.
She said: “MediaCityUK is home to the BBC, ITV, Coronation Street and the University of Salford, with hotels, bars, restaurants and retail facilities and it was paramount for the management team to have a sustainable waste strategy to achieve growth with minimum environmental impact.
Sarah added: “As the chosen partner to deliver this strategy, the Viridor team has focused on training, resource optimisation and carbon efficiency – we invested £250,000 in an industry-leading vehicle which resolves a key problem for this site, enabling three waste collections to be carried out in one visit.
“We are delighted that this partnership with MediaCityUK and joint commitment to innovation and best practice was recognised with a Green Apple award.”
MediaCityUK Estates Manager, Jennifer Davies, said: “We are a hub for creative and digital innovation and this is also reflected in our approach to sustainability and waste collection is no exception. We’re delighted that our partnership with Viridor has been formally recognised and rewarded.”
Sarah said the split-body vehicle minimised vehicle movements at MediaCityUK, while generating maximum value from the source segregated waste. It has three separate compartments for recyclables and waste streams. Each compartment features advanced bin weighing and container recognition technology, giving customers real-time data on how much they are recycling.
She said: “This is the ideal solution for co-mingled bins, where low density, high volume materials such as plastics, cans and milk cartons often weigh less than the five kilograms minimum offered by similar weighing systems. Another major environmental benefit is that collecting three waste streams in one vehicle immediately cuts carbon emissions by two-thirds.”